and r is the personal brand identity I created as a designer. Inspired by the dynamic and continuous growth of an ascending spiral. 

Light Mode Logo

This is the light mode version of our logo. Designed in grayscale, it maintains versatility and ensures optimal visibility across both light and dark mode graphical environments. The minimalist approach enhances clarity and adaptability, staying consistent with our brand identity.

dark Mode Logo

This is the dark mode version of our logo. Created in grayscale, it harmonizes seamlessly with dark mode graphical environments while preserving clarity and elegance. Its adaptable design ensures consistent brand representation across various visual settings.

And R Logo Dark Mode

logo variation

The horizontal logo version enhances the brand's versatility. This format adapts effortlessly to various layouts, ensuring consistent, impactful branding across diverse platforms.

iterative process

Through countless iterations, I refined the visual identity to reflect a modern aesthetic and my design philosophy. Each adjustment focused on achieving a balance of simplicity, functionality, and adaptability, resulting in a design that is both visually appealing and purposeful.

AND R Logo iterations
AND R Logo iterations
AND R Logo iterations

Logo animation

The logo reveal video showcases the brand's essence through dynamic motion and storytelling. Fluid transitions and deliberate pacing highlight the logo’s simplicity and modernity, creating a memorable, engaging introduction to the brand identity.

And R Logo Reveal

Mockups

Showcasing designs in real-world settings, my mockups bring concepts to life with precision and style. From branding to product visuals, each piece highlights the power of presentation.

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TrailBlaze Mobile App

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Daily UI Project